Use LinkedIn for better targeting

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Why LinkedIn is needed to your business?

LinkedIn is a growing social media platform which is having an audience around 1.1 million in Sri Lanka. Also this platform contains more accurate information regarding persons than other social networks as this is a professional platform. This is a better marketing platform especially for the b2b sector. Not only that we can do better and cost effective talent acquisition too. However we can find more easier and effective tools for targeting right people if we go for the further consideration of Ad platform in LinkedIn.

LinkedIn Ad Platform

LinkedIn has rebuilt their pages with the intention of delivering more convenience for targeting. Firstly there we can select our objective. Then we can select our right target audience with relevant to our objective. There we can narrow down the target audience using different options like company, interests, education, demographics and job expertise. Then the Ad format is the next. Those would be differed with the objective we have selected. Then comes the budgeting & scheduling which contains the Bidding option. We can reach to our target audience firstly than our competitors who target the same audience via this bidding option.

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