Yasara Indunil

Facebook is going to die? In early stage, back in 2004 the Facebook had attracted people around world rapidly. According to Clarion ledger, Facebook will lose 2 million users under the age of 25 this year. Less than half Internet users in U.S.A. who are in the age between 12 -17 will use Facebook this year for the first time. As per my view, it will not be a good sign as people in that age doesn’t have a better idea about the society. There should be a proper guidance in that age and misguidance can be happened which can result in having negative impacts to the society. Also most of the time, data which are included in Facebook is not much accurate as there are many fake accounts. Facebook were used to be a very good platform. But nowadays this platform is becoming to be a paid medium to gain the attention of a target audience for a business. In early days there was an excellent post reach. But with the increasing number of active users it has declined. Around 300 posts c...

Why LinkedIn is needed to your business? LinkedIn is a growing social media platform which is having an audience around 1.1 million in Sri Lanka. Also this platform contains more accurate information regarding persons than other social networks as this is a professional platform. This is a better marketing platform especially for the b2b sector. Not only that we can do better and cost effective talent acquisition too. However we can find more easier and effective tools for targeting right people if we go for the further consideration of Ad platform in LinkedIn. LinkedIn Ad Platform LinkedIn has rebuilt their pages with the intention of delivering more convenience for targeting. Firstly there we can select our objective. Then we can select our right target audience with relevant to our objective. There we can narrow down the target audience using different options like company, interests, education, demographics and job expertise. Then the Ad format is the next. Those would be...